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3 years ago

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The economics of hotel loyalty (according to a former Marriott VP) - The Points Guy

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In the past, I've reported on how loyalty programs are becoming even more important to airlines during the coronavirus pandemic. But after a discussion with Jeff Borman — the former VP of Revenue Management at both Marriott and Hilton — I've come to realize that it's even more important to hotel groups. After all, in Borman's …

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The economics of hotel loyalty (according to a former Marriott VP) - The Points Guy

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The economics of hotel loyalty (according to a former Marriott VP) - The Points Guy

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