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Breakingviews - Heineken's pricing goof has a strategic spillover
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Dolf van den Brink has had a six-month-long happy hour. In the first half of 2023 the Heineken chief executive pushed his $57 billion group to raise prices ahead of peers amid high general inflation. On Monday the world's second-biggest brewer unveiled the hangover: a cut to full-year operating profit from growth of mid-to-high single-digit percent to between zero and mid-single digits. Queasy investors wiped over $4 billion off the company's market value.
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