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9 months ago

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Meta plans retention 'hooks' for Threads as more than half of users leave app

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Meta plans retention 'hooks' for Threads as more than half of users leave app

Meta Platforms executives are heavily focused on boosting retention on their new Twitter rival Threads, after the app lost more than half of its users in the weeks following its buzzy launch, CEO Mark Zuckerberg told employees on Thursday.

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Meta plans retention 'hooks' for Threads as more than half of users leave app

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Meta plans retention 'hooks' for Threads as more than half of users leave app

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