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9 months ago

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Mattel is betting big on 'Barbie,' Hasbro pivoting away from Hollywood

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Mattel is betting big on 'Barbie,' Hasbro pivoting away from Hollywood

The rival toymakers have different agendas: Mattel hopes "Barbie" will be the movie of the year, while Hasbro is deprioritizing Hollywood.

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Mattel is betting big on 'Barbie,' Hasbro pivoting away from Hollywood

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Mattel is betting big on 'Barbie,' Hasbro pivoting away from Hollywood

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