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Why first-person storytelling is important in healthcare, according to Erica Taylor, CMO of Genentech

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Why first-person storytelling is important in healthcare, according to Erica Taylor, CMO of Genentech

Erica Taylor VP, CMO, Genentech spoke with Insider about why first-person stories matter in the healthcare, at the Cannes Lions International Festival of Creativity

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Why first-person storytelling is important in healthcare, according to Erica Taylor, CMO of Genentech

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Why first-person storytelling is important in healthcare, according to Erica Taylor, CMO of Genentech

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Unlocking the Power of Knowledge
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Unlocking the Power of Knowledge
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