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3 years ago

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Beauty brands aren't giving up on Halloween – Glossy

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Beauty brands aren't giving up on Halloween – Glossy

Though trick-or-treating and large-scale parties are arguably cancelled due to Covid-19, beauty brands are still making Halloween happen. Masstige brands Milani and BH Cosmetics, who have never created special Halloween collections before, are venturing headfirst into the holiday despite the pandemic. Major retailer partners have been inked -- Walmart for Milani and Ulta Beauty for BH Cosmetics -- but the two brands' individual digital prowess is unlocking success.

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Beauty brands aren't giving up on Halloween – Glossy

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Beauty brands aren't giving up on Halloween – Glossy

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