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3 years ago

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Why pursuing a pure DTC strategy could be a red herring for big brands

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Why pursuing a pure DTC strategy could be a red herring for big brands

DTC might be hot right now, but it's not the right strategy for every brand to pursue, argues Dave Lowe, strategy partner at Digitas Experience Consulting.

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Why pursuing a pure DTC strategy could be a red herring for big brands

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Why pursuing a pure DTC strategy could be a red herring for big brands

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