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Estée Lauder beauty brand Aveda uses blockchain to track vanilla - Ledger Insights - enterprise bl

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Yesterday Estée Lauder Companies (ELC) and its hair care brand Aveda revealed that it's using blockchain for responsible and sustainable sourcing of materials. It's leveraging the technology to trace vanilla sourced from Madagascar, where 80% of the world's vanilla produce originates. “Blockchain technology adds an extra layer of transparency to our sourcing practices, verifying our vanilla supply chain's compliance […]

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Estée Lauder beauty brand Aveda uses blockchain to track vanilla - Ledger Insights - enterprise bl

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Estée Lauder beauty brand Aveda uses blockchain to track vanilla - Ledger Insights - enterprise bl

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