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3 years ago

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Penske Media and MRC Form Data Joint Venture

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Penske Media and MRC Form Data Joint Venture

Company Brings Together MRC Data, Alpha Data and Variety Business Intelligence Leading independent media and entertainment companies MRC and Penske Media Corporation (PMC) announced today a new joint venture to bring together their respective data businesses. The newly formed company combines MRC Data (formerly Nielsen Music), Alpha Data and Variety Business Intelligence, with MRC and PMC sharing equal ownership and control.

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Penske Media and MRC Form Data Joint Venture

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Penske Media and MRC Form Data Joint Venture

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