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Snap introduces ray tracing technology for its AR lenses to enhance realism

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Snap introduces ray tracing technology for its AR lenses to enhance realism

Image Credits: Snap Snap recently said 250 million Snapchat users have engaged with its AR Shopping Lenses more than 5 billion times in 2022. Given that shopping Lens creation is an area where Snap has been working to improve its technology, it's no surprise that the company has introduced ray tracing to its app to enhance this experience even more. The new AR improvements announced today could also give Snap a way to better compete with larger social media companies.

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Snap introduces ray tracing technology for its AR lenses to enhance realism

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Snap introduces ray tracing technology for its AR lenses to enhance realism

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