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1 year ago

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Lands' End focusing on Gen X shoppers instead of millennials and Gen Z

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Lands' End focusing on Gen X shoppers instead of millennials and Gen Z

Sales plunged in 2015 when the company tried to sell party dresses and high heels to attract millennial and Gen Z shoppers, overlooking Gen X.

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Lands' End focusing on Gen X shoppers instead of millennials and Gen Z

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Lands' End focusing on Gen X shoppers instead of millennials and Gen Z

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