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Strong start for ITV's new streaming service ITVX

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Strong start for ITV's new streaming service ITVX

British broadcaster ITV said on Friday its new on-demand platform ITVX drew strong demand in its first month and was well received by advertisers, a positive update which should provide relief to investors fretting over advertising revenues.

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Strong start for ITV's new streaming service ITVX

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Strong start for ITV's new streaming service ITVX

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