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Veganuary and the vegan sausage (t)rolls: conflict and commercial engagement in online climate-diet discourse - Humanities and Social Sciences Communications

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Veganuary and the vegan sausage (t)rolls: conflict and commercial engagement in online climate-diet discourse - Humanities and Social Sciences Communications

Social media platforms have become critical venues for a wide spectrum of influence campaigns, from activism to advertising. Sometimes these two ends overlap and it remains unknown how the latter might impact the former. Situated within contemporary scholarship on vegan activism, this work examines corporate involvement with the Veganuary 2019 campaign on Twitter, as well as the antagonistic backlash it received. We

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Veganuary and the vegan sausage (t)rolls: conflict and commercial engagement in online climate-diet discourse - Humanities and Social Sciences Communications

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Veganuary and the vegan sausage (t)rolls: conflict and commercial engagement in online climate-diet discourse - Humanities and Social Sciences Communications

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