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Kraft Heinz turns to gimmicks and nostalgia to revive its 'dusty' brands | CNN Business

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Kraft Heinz turns to gimmicks and nostalgia to revive its 'dusty' brands | CNN Business

Oscar Mayer. Velveeta. Capri Sun. Kraft Heinz CEO Miguel Patricio admits: Some of the company's iconic products had become "a little bit dusty."

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Kraft Heinz turns to gimmicks and nostalgia to revive its 'dusty' brands | CNN Business

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Kraft Heinz turns to gimmicks and nostalgia to revive its 'dusty' brands | CNN Business

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