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Why Planet Fitness hasn't raised its $10 monthly gym price in 30 years | CNN Business

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Why Planet Fitness hasn't raised its $10 monthly gym price in 30 years | CNN Business

Planet Fitness' almost sacrosanct $10 membership plan has become a key part of the company's brand positioning.

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Why Planet Fitness hasn't raised its $10 monthly gym price in 30 years | CNN Business

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Why Planet Fitness hasn't raised its $10 monthly gym price in 30 years | CNN Business

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