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1 year ago

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Breakingviews - Primark's price freeze is risky inflation gambit

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Breakingviews - Primark's price freeze is risky inflation gambit

Primark is breaking with the pack to navigate soaring inflation. The UK high street retailer best known for its throwaway fashion, which is owned by 12 billion pound Associated British Foods , on Tuesday promised to freeze prices over the next year despite rising costs. Its largest rival Inditex , owner of Zara, is taking a different approach by hiking prices over the next year.

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Breakingviews - Primark's price freeze is risky inflation gambit

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Breakingviews - Primark's price freeze is risky inflation gambit

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