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WATCH: Tweens... what they want, why they're so influential, and what that means for food brands
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Aged between nine and 12 - the so-called 'inbetween years' - tweens are not young kids anymore, but they're not teens either, so how food and beverage brands reach them (and their parents/guardians), and what 's the best way to engage with this age-cohort via influencers and social media?
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