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Puma CEO Gulden to become new Adidas CEO - manager magazin

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Puma CEO Gulden to become new Adidas CEO - manager magazin

Outgoing Puma chief executive Bjorn Gulden is set to become the new head of the German sportswear maker's competitor Adidas at the end of the year, Germany's manager magazin reported on Friday, citing company sources.

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Puma CEO Gulden to become new Adidas CEO - manager magazin

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Puma CEO Gulden to become new Adidas CEO - manager magazin

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