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EXEC: Columbia Sportswear Aims To “Double Down” On Wholesale Growth | SGB Media Online

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EXEC: Columbia Sportswear Aims To “Double Down” On Wholesale Growth | SGB Media Online

At Columbia Sportswear's Investor Day, Tim Sheerin, SVP, global wholesale, Columbia said the outdoor brand plans to ”double down” on wholesale growth even as numerous other active lifestyle brands emphasize DTC initiatives. He said, “Retail partners make great connections to a broad consumer base."

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EXEC: Columbia Sportswear Aims To “Double Down” On Wholesale Growth | SGB Media Online

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EXEC: Columbia Sportswear Aims To “Double Down” On Wholesale Growth | SGB Media Online

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