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Microsoft's ad business got a big boom with Netflix. We talked to ads chief Rob Wilk and industry insiders about how it can double its ad revenue to $20 billion.

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Microsoft's ad business got a big boom with Netflix. We talked to ads chief Rob Wilk and industry insiders about how it can double its ad revenue to $20 billion.

The Netflix deal gave the unit its "moment in the sun," Wilk said. But insiders say it must combine it with properties like Xbox and Xandr to take on Google.

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Microsoft's ad business got a big boom with Netflix. We talked to ads chief Rob Wilk and industry insiders about how it can double its ad revenue to $20 billion.

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Microsoft's ad business got a big boom with Netflix. We talked to ads chief Rob Wilk and industry insiders about how it can double its ad revenue to $20 billion.

Rate This Post

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Comments

Media:

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Unlocking the Power of Knowledge for Humanity's Progress

Unlocking the Power of Knowledge
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Unlocking the Power of Knowledge
for Humanity's Progress