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1 year ago

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Parasocial relationships on YouTube reduce prejudice towards mental health issues - Scientific Reports

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Parasocial relationships on YouTube reduce prejudice towards mental health issues - Scientific Reports

Intergroup contact has long been established as a way to reduce prejudice among society, but in-person interventions can be resource intensive and limited in reach. Parasocial relationships (PSRs) might navigate these problems by reaching large audiences with minimal resources and have been shown to help reduce prejudice in an extended version of contact theory. However, previous studies have shown inconsistent success.

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Parasocial relationships on YouTube reduce prejudice towards mental health issues - Scientific Reports

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Parasocial relationships on YouTube reduce prejudice towards mental health issues - Scientific Reports

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