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Genentech debuts next iteration of its Ocrevus MS campaign, targeting GenZ and Hispanic audiences

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Genentech debuts next iteration of its Ocrevus MS campaign, targeting GenZ and Hispanic audiences

In the newest campaign for multiple sclerosis brand Ocrevus from Roche's Genentech, real patients celebrate “more progress” holding up the brand's now-familiar two-finger peace sign. The multiple-meaning hand signal — symbolic for victory, peace and a nod to Ocrevus' twice yearly dosing schedule — is a holdover from the brand's

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Genentech debuts next iteration of its Ocrevus MS campaign, targeting GenZ and Hispanic audiences

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Genentech debuts next iteration of its Ocrevus MS campaign, targeting GenZ and Hispanic audiences

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