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Breakingviews - Nielsen takes its reboot off air

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Breakingviews - Nielsen takes its reboot off air

Barely more than a week ago, Nielsen rejected a $9 billion take-private offer from Elliott Management and Brookfield Asset Management . The challenge of retooling its once-dominant TV ratings for the streaming era made its declaration of independence a risky move, unless it was just part of the typical merger dance inviting a higher bid. So it proved, with a $10 billion agreed deal unveiled on Tuesday.

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Breakingviews - Nielsen takes its reboot off air

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Breakingviews - Nielsen takes its reboot off air

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