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Breakingviews - Breakingviews: Kellogg's three-way breakup plan lacks crunch

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Breakingviews - Breakingviews: Kellogg's three-way breakup plan lacks crunch

Kellogg is joining the corporate vogue for splitting itself in three. The $24 billion maker of Frosties and Fruit Loops on Tuesday announced it was following General Electric with plans to spin off two separate businesses. The breakup might boost the valuation eventually, but the unknowns explain the market's frosty reception.

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Breakingviews - Breakingviews: Kellogg's three-way breakup plan lacks crunch

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Breakingviews - Breakingviews: Kellogg's three-way breakup plan lacks crunch

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