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1 year ago

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Fashion touts the benefits of seaweed fabric, but science doesn't back it up

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Fashion touts the benefits of seaweed fabric, but science doesn't back it up

Lululemon continues to carry the fabric, which it calls VitaSea, though all mention of the supposed medicinal benefits is gone from its marketing and website. But other companies that use the fabric, including its creator SeaCell, continue to explicitly or implicitly tout the medicinal benefits of the fabric despite a lack of supporting evidence.

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Fashion touts the benefits of seaweed fabric, but science doesn't back it up

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Fashion touts the benefits of seaweed fabric, but science doesn't back it up

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