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Honor CEO dismisses smartphone camera collaborations as a "gimmick"

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Honor CEO dismisses smartphone camera collaborations as a

Honor's chief executive officer (CEO) Zhao Ming has revealed some opinions on the current trend toward the co-branding of premium Android smartphone cameras. In the executive's opinion, they may not add enough to a consumer's UX to keep them out of "gimmick" territory in all cases. Therefore, his OEM is not likely to join others such as Xiaomi and OPPO in securing co-branding with a well-known camera company.

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Honor CEO dismisses smartphone camera collaborations as a "gimmick"

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Honor CEO dismisses smartphone camera collaborations as a "gimmick"

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