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3 years ago

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Advertisers Can Now Include OTT Advertising in Multi-Touch Attribution Models

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Advertisers Can Now Include OTT Advertising in Multi-Touch Attribution Models

OTT effectiveness and contribution to the customer journey now measurable using new capabilities from LeadsRx LeadsRx announced new capabilities for over-the-top (OTT) advertisers within the suite of capabilities available in its impartial marketing attribution platform. These capabilities allow advertisers to incorporate OTT ad analytics within multi-touch attribution models, which is the primary way marketers assess ad performance and make spend optimizations.

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Advertisers Can Now Include OTT Advertising in Multi-Touch Attribution Models

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Advertisers Can Now Include OTT Advertising in Multi-Touch Attribution Models

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