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2 years ago

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WarnerMedia is upping its alternative ad measurement strategy

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WarnerMedia is upping its alternative ad measurement strategy

WarnerMedia has joined forces with Magna, a global media intelligence company part of IPG Mediabrands, to evaluate three of the leading contenders in the alternative audience measurement space. | Comscore, iSpot.tv and VideoAmp will participate in a series of "test and learn trials," conducted by WarnerMedia and global intel company Magna.

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WarnerMedia is upping its alternative ad measurement strategy

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WarnerMedia is upping its alternative ad measurement strategy

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