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Boehringer goes bold with 'unwearable' fashion to spotlight patients' rare skin disease pain

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Boehringer goes bold with 'unwearable' fashion to spotlight patients' rare skin disease pain

It feels like a paper cut, but multiplied by 10,000. Or being stabbed with a bunch of knives over and over again. | It feels like a paper cut multiplied by 10,000. Or being stabbed with a bunch of knives over and over again. Those excruciating descriptions from real patients with generalized pustular psoriasis are the inspiration behind Boehringer Ingelheim's new “Unwearable Collection,” which aims to shed light on the rare skin disease.

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Boehringer goes bold with 'unwearable' fashion to spotlight patients' rare skin disease pain

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Boehringer goes bold with 'unwearable' fashion to spotlight patients' rare skin disease pain

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