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2 years ago

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Why Informal Retailers in Africa Cannot be Ignored

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Why Informal Retailers in Africa Cannot be Ignored

Despite the growth of modern channels, informal retail channels continue to reflect the typical shopping habits of a large proportion of African consumers across all income groups and are expected to continue to play a significant role in the future. Understanding informal retailing channels can assist businesses in developing a regional channel distribution strategy.

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Why Informal Retailers in Africa Cannot be Ignored

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Why Informal Retailers in Africa Cannot be Ignored

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