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Natura to debut digital fragrance testing in their retail network in Brazil

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Natura to debut digital fragrance testing in their retail network in Brazil

Natura will roll out electronic devices that can spread different fragrances on demand in their network of brick-and-mortar stores in Brazil. As a first step, these devices, whose format is similar to that of digital tablets, will be used as an alternative to paper catalogs. According to the brand, they will contribute to limit the number of testers and other forms of samples at points of sale while providing an hygiene upgrade. The Brazilian cosmetics giant is the first company in the...

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Natura to debut digital fragrance testing in their retail network in Brazil

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Natura to debut digital fragrance testing in their retail network in Brazil

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