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2 years ago

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Despite expectations of personalization, most shoppers don't want to share data

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Despite expectations of personalization, most shoppers don't want to share data

Less than 50% of consumers are willing to exchange personal data for discounts and other benefits, according to the latest Retail Dive Consumer Survey — presenting a clear conundrum for retailers on the quest for personalization.

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Despite expectations of personalization, most shoppers don't want to share data

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Despite expectations of personalization, most shoppers don't want to share data

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Unlocking the Power of Knowledge
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