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ESMO: Pfizer's Ibrance flop in early breast cancer shouldn't hurt metastatic sales, exec says

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ESMO: Pfizer's Ibrance flop in early breast cancer shouldn't hurt metastatic sales, exec says

Pfizer talked up Ibrance's potential in early breast cancer for years before getting the bad news this May: The Pallas study, in stage 2 and stage 3 patients with HR-positive, HER2-negative disease, was a flop. But while the failure means Ibrance will miss that sales opportunity, it shouldn't hurt the drug's revenue in the metastatic setting, one exec says.

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ESMO: Pfizer's Ibrance flop in early breast cancer shouldn't hurt metastatic sales, exec says

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ESMO: Pfizer's Ibrance flop in early breast cancer shouldn't hurt metastatic sales, exec says

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