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3 years ago

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GSK Consumer partners with Gay Times for LGBTQ+ inclusive ad campaigns

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GSK Consumer partners with Gay Times for LGBTQ+ inclusive ad campaigns

GlaxoSmithKline wanted to add diversity and inclusion to its ad campaigns this summer‚—but the team wanted to avoid redundant rainbows and hashtag platitudes. So GSK Consumer Healthcare partnered with Gay Times Group to put a modern-day diverse spin on some of its product marketing, starting with Sensodyne and Voltarol.

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GSK Consumer partners with Gay Times for LGBTQ+ inclusive ad campaigns

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GSK Consumer partners with Gay Times for LGBTQ+ inclusive ad campaigns

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