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Merz signs actress and lifestyle maven Paltrow as new face of aesthetic injection Xeomin
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Merz Aesthetics casts Gwyneth Paltrow in a new role as global spokesperson for its frown line treatment Xeomin. The company chose Paltrow—a longtime user of the botulinum toxin injection—not only as a satisfied celebrity customer, but also as an authority on lifestyle and beauty as the head of the Goop content and retail platform she founded in 2008.
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