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Why Kanye West's Yeezy could save the Gap
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Gap's upcoming Yeezy line with rapper Kanye West is set to hit stores in Fall 2021. The collaboration with apparel for men, women and kids could bring in nearly $1 billion in sales in 2022. The Gap is betting on West's influence to revive the struggling brand while giving him the opportunity to turn Yeezy into a household name in fashion.
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