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3 years ago

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The Blackstone-Oatly controversy truly is a storm in a teacup

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The Blackstone-Oatly controversy truly is a storm in a teacup

Oatly faces a storm in a teacup after its links to controversial private equity investor firm Blackstone drew ire on Twitter this week, with activists declaring the brand 'cancelled'. However, Tom Sussman, head of planning at Leo Burnett, says that if the brand plays its cards fright there's a good chance this cloud will pass and reveal a brighter future.

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The Blackstone-Oatly controversy truly is a storm in a teacup

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The Blackstone-Oatly controversy truly is a storm in a teacup

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