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Innovation and customisation will offset portfolio shrinkage, says Mars ITR | Travel Retail Busines

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Innovation and customisation will offset portfolio shrinkage, says Mars ITR | Travel Retail Busines

Mars Wrigley International Travel Retail (ITR) has spoken candidly about the challenge of simplifying its product range and prioritising best-selling brands to articulate clear messages that resonate

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Innovation and customisation will offset portfolio shrinkage, says Mars ITR | Travel Retail Busines

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Innovation and customisation will offset portfolio shrinkage, says Mars ITR | Travel Retail Busines

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