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From Red Bull to G2: action sports marketer Mei-Ling Rider explains the esports boom

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From Red Bull to G2: action sports marketer Mei-Ling Rider explains the esports boom

G2 Esports, the German competitive gaming brand, recently snapped up a top Red Bull marketer to lead its assault on the lucrative US market and help swell the ranks of those engaging with the blooming medium. Mei-Ling Rider explains her move from action sports marketing at Red Bull to grow an already formidable esports brand.

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From Red Bull to G2: action sports marketer Mei-Ling Rider explains the esports boom

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From Red Bull to G2: action sports marketer Mei-Ling Rider explains the esports boom

Rate This Post

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Unlocking the Power of Knowledge
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