Customer relationship management (CRM) is a set of integrated, data-driven software solutions that help manage, track, and store information related to your company's current and potential customers.

CRM solution helps you find new customers, win their business, and keep them happy by organizing customer and prospect information in a way that helps you build stronger relationships with them and grow your business faster.

Customer Relationship Management (CRM) is a strategy that companies use to manage interactions with customers and potential customers. CRM helps organizations streamline processes, build customer relationships, increase sales, improve customer service, and increase profitability.

It’s a customer-centered CRM focusing on customer satisfaction through its comprehensive strategy that offers a competitive edge. It focused on providing an enabling environment for organizational members to understand situations, perceptions, and expectations of customers.

CRM helps the business interact better with customers as they are essential for the survival of your business.

Customer relationship management (CRM) solutions can do much more than organize contacts. With the right features, CRM software can also help you boost sales by keeping an eye on customers, from nurturing leads to closing the sale and maintaining customer loyalty. It can also save you tons of time and money.

Basic features that cut across most CRMs include but are not limited to the following

1INVOICE OVERVIEW

This feature manages invoices in a systematic and well-articulated approach. It is broken down into applicable features tailored to serve specific needs. These features cater to overdue, not paid, partially paid, fully paid, and draft. It's well laid out to show the exact amount of money and can be configured in different currencies. The feature shows a summary of the last 12 months.

Build professional, great-looking estimates and invoices.

Records your company/project expenses and can bill your customers and auto-convert to invoice.

2TASKS

This is a key feature in a CRM. Tasks are the issues being solved on a timely basis. The CRM is built to link tasks to many other features like Excel, and printing. It enables organizing with multiple options to put your work in order.

The feature enables monitoring of deadliness, priorities, individuals assigned, and status of the task. It enables task addition, multiple task addition, and labeling tasks important. Under this feature small but crucial details like the start date, milestone, status, project, title of the task, individual assigned to, and collaborators. This well-laid-out approach ensures smooth running tasks and easy identification and elimination of bottlenecks.

A sub-feature of tasks is the all-tasks overview. This allows for an overall summary of all tasks categorized as to, in progress, and done. It is important as it shows the progress of the team and the tasks.

It enables adding task followers even if the staff is not a project member. The staff member will be able to track the task progress without accessing the project.

3TICKETS

This CRM tool is used to monitor tickets. The data created, the person assigned to, the type of ticket, the status of the ticket, the ticket ID, and all the necessary configuration necessary to tailor the tickets to fit the need in addition the feature has a Powerful support system with the ability to auto-import tickets.

4CLOCK OUT/IN

This feature enables the administrator to monitor the activity of the team members. They can tell the time spent on tasks. The feature notifies the user when they are clocked in or out. Tracking time spent on tasks and billing your customers is made possible and easy. Ability to assign multiple staff members on task and track timer per assigned staff.

5LEADS

Keep track of leads in one place and easily follow their progress. Ability to auto-import leads from email, add notes, and create proposals. Organize your leads in stages and change stages easily with drag and drop.

This feature breaks down into workable details. The company name, contacts, owners, status, and date created. This lays out the details in a straightforward consumable approach. It is perfect for an organized approach.

Create good-looking proposals for leads or customers and increase sales.

6PROJECTS

This is an important feature for any CRM. Projects outline the project being undertaken by the team. It outlines the details of the project like the project ID, the client, the price, the start date, the progress, and the status of the project. It also offers a lot of configurations like adding projects, adding the deadline to the project, managing labels, etc.

The project overview is a pictorial representation of the project's progress and details. It shows the number of projects open, completed, or on hold, and the overall progress of the projects. The project timeline outlines the various task under the project. It shows the details of the tasks like the date created and the status.

7EXPENSES

This feature creates space for monitoring expenses. It allows for monthly, yearly, custom, recurring, summary, and chart of the costs. It has in place details of any expenses like taxes, amounts, and total.

Income vs expenses shows a pictorial representation of income and costs yearly.

Money due shows the money due to the company.

8EVENTS

Great looking calendar for each staff member based on staff permissions. One can mark the type of event, add events and mark specific events in the calendar.

9THIRD PARTY INTEGRATION

Connecting your CRM software to other solutions you already use can save you tons of time and money. Most CRM programs offer third-party software integrations.

10EMPLOYEE TRACKING

CRM software is a perfect way to track employee activity and performance. Choose software that gives employees their accounts where they can individually track their time, tasks, meetings, and other items.

The software should also give managers and upper management access to dashboards that let them view individual employee goals, completed tasks, and other metrics of productivity. This can help managers manage and monitor activity for efficiency and productivity.

Any company of any size and nature can applaud a CRM for better results. Current market trends are too competitive for a traditional approach to doing things. It is worth investing in a customer relationship management tool in the long run.